Marketing and Negotiation Skills for Information Professionals

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Information Professionals can be uncomfortable with marketing themselves and their service and can lack confidence to negotiate to their advantage.

This course will help participants understand the value of their service and share vital negotiation techniques.

Benefits to you and your organisation

By the end of the event participants will have learned how to:

Communicate confidently about their work and service

Identify different audiences and their needs

Build rapport with key stakeholders

Sell benefits over features

Deal with rejection

Negotiate effectively

Maintain on-going relationships

Course content

Creating a confident state

Knowing your audience and building rapport

Setting objectives

Selling benefits

Dealing with rejection

Negotiation skills

Maintaining relationships